Video advertising is a form of digital advertising that involves the creation and dissemination of video content to promote products, services, or brands. It leverages the power of video to deliver engaging and impactful messages to target audiences across various online platforms.

Here are the key components and characteristics of video advertising:

1. Video Content: Video ads on Facebook are like mini commercials that show your message visually and with sound. They can be short and catchy or longer and more detailed, depending on what you want to say and how you want to say it.
2. Platform Distribution: Video ads are shown on different websites and apps where people watch videos online. You can find them on social media sites like YouTube, Facebook, Instagram, Twitter, LinkedIn, and TikTok, as well as on streaming services, websites, and mobile apps.
3. Ad Formats: Video ads come in different styles depending on where they’re shown. They can be “in-stream” ads that play before, during, or after other videos, “out-stream” ads that appear in between other content, “in-feed” ads that show up in your social media feed, or “native” ads that look like they belong with the regular content on the platform.
4. Engagement and Interactivity: Video ads try to get and keep people’s attention by telling interesting stories, looking good, and making people feel something. They might also have things you can click on, like buttons or links, to get you to do something, like learn more or buy something.
5. Targeting and Personalization: Video ads can be shown to certain groups of people based on things like their age, interests, what they do online, and other details. This means ads can be made to fit the people who are most likely to be interested, so they’re more likely to pay attention and respond to them.
6. Measurement and Analytics: Advertisers keep an eye on how well their video ads are doing by looking at things like how many times they’re seen, how many people click on them (CTR), how many people watch them all the way through, and if they get people to do what the ad wants them to do. By looking at these numbers, they can see what’s working and what’s not, and make their ads better next time.
7. Branding and Awareness:Video ads are great for getting people to know about a brand, thinking good things about it, and remembering it later. They let companies show off what they’re all about, what they stand for, and what they sell in a way that sticks in people’s minds.

In general, video ads are a cool and fun way for companies to talk to the people they want to reach, tell them what they want to say, and get stuff done with their ads. As more and more people watch videos online, video ads are still a big deal and a big help for companies trying to reach people online.