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Book Cover Social Media Marketing Workbook.
Back Cover of Social Media Marketing Workbook

Social Media Marketing Workbook: How to Use Social Media for Business

Master SOCIAL MEDIA MARKETING with clear, step-by-step guidance! This bestselling book, endorsed by Stanford Continuing Studies, is fully updated for 2024, covering modern concepts like “Recommendation Engines” versus traditional social media. Learn how to effectively advertise on platforms like Facebook, Instagram, TikTok, and more, with real reviews and companion videos and worksheets to guide you every step of the way.

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Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.

  • Updated – Fully updated for 2024, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
  • Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
  • Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Pinterest.
  • Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
  • Learn to Advertise on Social Media Platforms without losing money
  • Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
  • Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!

The #1 Bestselling Book on Social Media Marketing for Your Business

  • Jason McDonald – written by a successful practitioner of Social Media Marketing
  • Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
  • Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.

TABLE OF CONTENTS

Preface – how this book works. How to access the free PDF, companion worksheets and social media marketing tools.

  1. Marketing Basics –
    Marketing is the art of building a brand identity that resonates with consumers and ultimately drives sales. It involves crafting strategies and messages that communicate the value of a product or service in a compelling way, leading to increased customer engagement and conversion.
  2. Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
  3. Content Marketing – Using social media for marketing means leveraging platforms like Facebook, Instagram, Gain expertise in advertising on Facebook and Instagram through detailed guidance and actionable advice. Harness the power of these platforms to efficiently connect with your desired audience and accomplish your marketing objectives.Twitter, and others to engage with your audience, build brand awareness, and promote your products or services. It’s akin to hosting a party where you, as the marketer, create an inviting atmosphere, spark conversations, share valuable content, and ultimately cultivate relationships with your customers and prospects. Just like a party host, your goal is to create an enjoyable experience that leaves a lasting impression and encourages attendees to return or spread the word to others.
  4. Facebook (Organic) – Learn how to organically market on Facebook through strategic utilization of Facebook posts, Pages, and Groups to engage your audience and expand your brand presence without relying on paid advertising.
  5. Facebook Ads – Master the ins and outs of advertising on Facebook and Instagram with comprehensive guidance and practical insights. Unlock the potential of these platforms to reach your target audience effectively and achieve your marketing goals.
  6. LinkedIn – Enhance your profile for maximum impact and leverage LinkedIn to cultivate professional relationships effectively. Implement strategic content strategies tailored to LinkedIn’s platform to elevate your presence and engagement.
  7. X (Twitter) –
    Wondering whether to engage with Twitter? Explore the hidden opportunities within its bustling environment to determine if it aligns with your goals and audience reach
  8. Instagram – The leading platform for visual shopping and connecting with consumers, offering opportunities for both organic engagement and targeted advertising strategies to enhance brand visibility and drive sales.
  9. YouTube – Videos serve a triple purpose: they support content, enhance SEO efforts, and have the potential to be shared virally, especially when tailored for specific platforms beyond native video hosting.
  10. TikTok – Explore the latest addition to the marketing landscape and discover effective strategies for utilizing TikTok to engage with and market to consumers in the B2C sector.
  11. Pinterest – Pin for success on Pinterest!
  12. Email Marketing – The underappreciated gem of social media marketing
  13. Epilogue – how to stay “up to date” with everything new in social media marketing.

Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies

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